Why I Offer Pay from the Heart Pricing
TLDR: For an early enrollment period, I offer my 8-week, small-group, live Zoom course The Lab at Pay from the Heart pricing because I want it to be accessible to everyone. That period ends on Friday, 12/19. Until then, you can enroll in the winter or spring cohorts of The Lab at the rate that’s manageable for you. Don’t worry if Pay from the Heart makes you a little uncertain – I provide guidance on what to pay if you’re not sure.
You might be curious…
Why do you do this?
Simply put:
1) I want everyone to have the chance to take this course because I know how life-changing it can be.
2) I want other Labbers to have the benefit of knowing and growing with amazing people who may not otherwise been able to join.
3) I want the program I’ve poured all my love and expertise into to thrive, both because it is my livelihood, and because it is my mission. Y’all, I love The Lab SO. MUCH.
I want you to feel great about participating in The Lab: what you get as a participant, and what you give to me to sustain me in my work. And I want to feel great about it, too.
Some of our alumni have only been able to take the course due to Pay from the Heart, and it is immensely gratifying to know money isn’t a barrier for these amazing humans who get to go through the program and find it, as Kelsey has described it, “genuinely life-changing.”
Kelsey signed up for The Lab in the middle of a career transition when money was tighter than it had previously been, and Pay from the Heartmade it possible for her to join. Here’s a snippet from her recent newsletter.

It makes me legit sad to think about Kelsey not being part of the Lab community, and I’m so, so glad she is—thanks to Pay from the Heart.
But I feel awkward…
I TRULY get it. I understand what it’s like to try to figure out what to paywhen the choice is left up to you. It can be awkward…and it can also be a lifesaver.
Please know that I’ve been on both sides of this: I’ve had times when a Pay What You Can offer was the gift that allowed me to experience something I really needed or wanted, or gave me the nudge to try something I wouldn’t have tried otherwise that changed my life, and I’ve been so grateful for the opportunity to pay the minimum amount.
Other times, I’ve been in a position to pay the full rate or even more, and that feels amazing. I love being able to give from the budget and from the heart.
I trust that you, too, WANT to pay what you can.
Whatever you choose to pay, you can trust that I will bring 100% of myself to our work together, and I trust the same of you.
I would not offer this if I didn’t want to.
How does Pay from the Heart work?
First, decide if you are going to join us. Let yourself feel the possibilities of what this course can mean for you in this moment. Sound good? If so, welcome!
Second, if you decide “YES!”, decide how much to pay for your spot. (Note that your payment does not cover your course supplies, which you must order yourself from a list I’ll provide. Unfortunately, this is the part of the pricing that I don’t control!) On the sign-up page, I give you some guidelines to help with this. decision.
PftH is also an answer to payment plans: if you need some time to budget for the amount you’d like to pay from the heart, you are welcome to pay what you can today and return to the payment page and pay more later. Or, if you pay one amount and are inspired to paymore after experiencing the course, you certainly can.
Pay from the Heart is open through Friday, December 19.
After that, The Lab is at a fixed price.
If you need Pay from the Heart in order to take this course, or if you are inspired to give more to help support someone who needs to pay less, please join now.
And please feel free to forward this email to anyone you know who you think would really benefit from The Lab, but may be working with more limited resources at the moment.
From my heart to yours,
Carrie
P.S. I was inspired and encouraged to offer PftH in a workshop with Mark Silver from Heart of Business, back in 2020, in which he shared about this powerful model and helped us imagine how we might offer it in our own businesses. So big thanks go to him, too!
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